But despite the audience dip, Victoria’s Secret sales are growing. The brand last year generated $836 per square foot at its U.S. stores, a performance worthy of a luxury brand (as a point of comparison, J.Crew’s sales per square foot was $588 in the last year, according to eMarketer), even as it continues to open stores.
The event, which once broke the Internet after millions tried to watch the show online (for fashion tips, no doubt), will again feature the famous Angels strutting around in outrageous lingerie (diamond-encrusted brassieres, anyone?) to the music of the hottest pop stars of the day. (Everyone from Nicki Minaj to Taylor Swift to Maroon 5 have performed at the Fashion Show.)
The show—which was filmed last month at New York’s Lexington Avenue Armory and featured performers Selena Gomez and The Weeknd, as well as Kendall Jenner and Gigi Haddid on the runway—is an important part of L Brands’ LB -1.23% efforts to keep its Victoria’s Secret brand at the center of pop culture.
